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3D HDTV
3D HDTV: how well do you know your consumer?

About the report...


  1. All online consumer discussion surrounding 3D HDTV in the weeks prior-to and after CES (December 30, 2009 – January 17, 2010)
  2. 744 consumer messages, posted across 47 sources, reaching over 14 million consumers
  3. A rich demographic spectrum, comprised of 61% males, 68% 18-54, and 39% earning $75,000+

  • Download snapshot report: here
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3D HDTV Full Report Table of Contents

This comprehensive report includes:


Executive Summary
  • Key drivers, likes, and dislikes
  • Key quotes
Background and Scope
Discussion Overview
  • Buzz over time
  • Overall buzz
Product-Related Discussion
  • Overview
  • Features
    • Key quotes
  • Usability discussion
    • Key quotes
  • Costs
    • Key quotes
  • Relevance
    • Key quotes
  • Quality
    • Key quotes
Usage Scenario-Related Discussion
  • Overview
  • 3D movies
    • Key quotes
  • 3D gaming
    • Key quotes
  • 3D TV-programming
    • Key quotes
Purchase Intent and Drivers
  • Overview
    • Key quotes
Summary and Conclusions
  • Summary of key insights
  • Final thoughts
Appendix: The Zpryme Difference