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Zpryme Market Research
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Zpryme Market Research: more than just tables and charts

Zpryme-powered market research solutions help organizations understand their business environment, engage consumers, inspire innovation, and take action. Our business insight solutions represent an evolution beyond traditional market research: combining sound fundamentals, innovative tools and methodologies, industry experience, and creative/marketing savvy to supercharge clients' success. At Zpryme, we don’t produce tables and charts, we deliver opportunity-focused, actionable insight that is both engaging and accessible.

Market research has evolved

All Zpryme engagements are defined by our clients' business objectives — not by our research tools or methodologies. Our business insight solutions incorporate a wide variety of research tools, including focus groups and in-depth interviews, survey and database research with high-value analyses, social media and online word-of-mouth tracking, as well as a variety of ad hoc solutions; our services include:

    Consumer Research
    • Brand asset optimization
    • Concept testing & development
    • Product usability & design
    • Packaging & logo testing
    • Ad & promotional pre-testing
    • Marketing effectiveness / ROI
    • Customer valuation / loyalty
    		 B2B Research
    • Feasibility Studies
    • Due diligence research
    • Competitive intelligence
    • Claims testing & verification
    • Sales / marketing research & copy
    • Media-planner interviews
    • Customer service / retention
    		 Buzz Research
    • Campaign impact tracking
    • PR / issue management
    • Product launch optimization
    • Usage scenarios & preferences
    • Purchase drivers & barriers
    • Unmet needs exploration
    • Emerging trends analysis

    Research is the foundation on which we provide all our services (Advisory, Business Plans, Buzz Research, Branding Solutions, Market Research). Contact us today to see how Zpryme can help your business evolve.