Job Title: Social Media Coordinator

Founded in 2007 and proudly based in Austin, Texas, Zpryme is a research-based firm with services focused on advanced energy technologies and business models. Based on the creative direction of our associates, we produce influential research and events that challenge the status quo, and solutions to generate fully-immersive brand experiences, from the web to face-to-face environments.

Zpryme is looking for a talented Social Media Coordinator to create and maintain a strong online presence for our company. Your role is to implement online marketing strategies through social media and mass communication accounts. If you are a tech-savvy professional with an interest in communicating with clients through online channels, we would like to meet you.

Job Description: As Zpryme’s Social Media Coordinator you will be responsible for researching audience preferences and discovering current trends in the marketplace. To expand our audience you will be responsible for creating engaging text, image, and video content across all of the Zpryme social media channels, and email campaigns.

To sustain readers’ curiosity you will design posts that create buzz around new content, events, and offerings.

Responsibilities

  • Research audience preferences and discover current trends
  • Create engaging text, image and video content
  • Design posts to sustain readers’ curiosity and create buzz around new products
  • Measure web traffic and monitor SEO
  • Maintain yearly marketing strategy, and email marketing campaigns
  • Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
  • Train co-workers to use social media in a cohesive and beneficial way
  • Facilitate online conversations with customers and respond to queries
  • Report on online reviews and feedback from customers and fans
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics
  • Oversee social media accounts’ layout
  • Suggest new ways to attract prospective customers, like promotions and competitions
  • Create creative inbound lead opportunities for sales team

Requirements: BS Degree in Marketing, New Media, or 2-3 years of relevant field experience.

  • Expertise in multiple social media
  • In depth knowledge of SEO, keyword research, and Google
  • Excellent cross-team collaboration
  • Hands on experience in content management
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills

All interested candidates can email Ricky.murray@zpryme.com and Emma.garcia@zpryme.com with a cover letter, resume, & sample work.