With the Edison Electric Institute projecting 18 million electric vehicles (EVs) on U.S. roads by 2030, Zpryme is keeping a monthly pulse on the rate of EV adoption and on customer desire for utility engagement in the growing field. Based on a nationally representative survey sample of 1,000 U.S. adults, a significant 12.6% of the May 2021 survey respondents stated that they would purchase an EV within the next 12 months. In May, the high costs (25.5%) and lack of EV charging stations (17.7%) were rated as the top two concerns in preventing the purchase of an EV. 

With the acceleration of EV adoption increasing as prices drop into the $30-$40k range, removing that barrier to purchases, and with EV charge infrastructure expanding nationwide, utilities can expect increased demand to integrate the new technology into their planning and infrastructure. Yet only 15.6% of the survey sample said that they were likely to seek EV information from their utility. Clearly, opportunities exist for utilities to position their organizations to proactively manage the emerging technology. With battery-powered EVs now considered a grid-stabilization technology, utilities would be wise to prepare for the vehicle electrification wave headed their way.

Learn how to access the full report and review findings in detail, go to Zpryme’s Utility Response website where you’ll find the May 2021 Consumer Interests in Electric Vehicles report.