A new Zpryme study conducted from April 18-21 finds that 56% of Americans are opposed to the use of tracking from GPS, social media, facial recognition, and/or drones to mitigate the spread of coronavirus. Only 14% said they support the use of such methods to mitigate the spread of the virus. Three out of ten respondents said they were neutral or did not have an opinion on the use of such tracking methods.

Zpryme conducted the survey to assess U.S. sentiment as major tech companies, insurance companies, cities, and employers are currently evaluating the use of advanced technologies for digital contract tracing to help mitigate the spread of coronavirus.

The findings clearly indicate that U.S. citizens are not in favor of tracking. Policy makers, governments, and corporations should proceed with caution and full transparency when implementing their tech driven solutions.

Trends by Age

Compared to other age groups, respondents age 65+ (15%) were most likely to say they strongly support such tracking.

The group age 25-34 (63%) were the most strongly opposed to such tracking.

Trends by Gender

Women (23%) were more likely than males (15%) to say they support or strongly support the use of such tracking.

Men (45%) were more likely than females (32%) to say they strongly oppose tracking.