The internet-of-things (IoT) and smart home nexus are driving tech-titans such as Microsoft, Google, and Apple into the emerging home automation sector. These conglomerates bring a strong brand, a large customer base, and marketing muscle into a sector on the cusp of rapid adoption.

In this brief report, we analyze the convergence of the connected home, the smart grid, mobile energy management, and energy efficiency. Combined, these technologies form the IoT – Smart Home Nexus.

Key Findings

  • As of May 2014, U.S. households had 610 million internet connected devices. By the end of 2014 and 2015, this figure is projected to increase from 650 million to 748 million.
  • As of May 2014, a total of 100 million U.S. adults use some type of personal cloud service. By the end of 2014 and 2015, this figure is projected to increase from 110 million to 138 million.
  • From 2014 to 2015, consumers are projected to spend $5.2 billion and $6.3 billion, respectively, on energy efficient products and services
  • From 2014 to 2015, consumers are projected to spend $4.7 billion and $6.0 billion, respectively, on smart home systems, devices, and software.
Metric Total
Internet Connected Devices (as of May ’14) 610M
Personal Cloud Service Users (as of May ’14) 100M
Consumer Energy Efficiency Spend $5.2B
Consumer Smart Home Spend $4.7B
Smart Meter Installed Base 51M
Monitor Energy Via Mobile Device 33M

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