The purpose of this monthly report is to track consumer concerns with their utility in regard to preventing outages during severe weather events, consumer interest in home generation sources such as solar, energy storage, or generators, and consumer likelihood to seek information from their utility about solar solutions. The results of the analysis are presented by age, U.S. region, and gender. The data in this report was collected at the end of July 2021.

The supporting data and figures in this report can be found in the accompanying file


The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).


  • Over a quarter (27.1%) reported that they had a high concern level about their utility having long-term outages during storms, with the northeast region having the biggest group of high concern respondents (43.2%).
  • Slightly over ten percent (10.2%) said they would purchase a home generator/solar power, with those 45-54 years old having the biggest group (18.7%) who were likely to make such a purchase.
  • About one-fifth (19.2%) said they would seek solar information from their utility, with the northeast showing the greatest likeliness (24.9%).
  • A review of findings from March to July 2021 revealed the levels of high concern about utility outages remain in the mid-twenties (ranging from 23.6% to 27.9%), with the greatest high concern levels shifting from the south (March, April) to the west (May, June) to the northeast (July). Respondents who would buy a DER spanned from 10.2% to 13.6% over these five months. Those who were likely to seek information about solar stayed in the 17.9% to 19.2% range from March to July 2021.






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