The purpose of this monthly report is to track consumer concerns with their utility in regard to preventing outages during severe weather events, consumer interest in home generation sources such as solar, energy storage, or generators, and consumer likelihood to seek information from their utility about solar solutions.  The results of the analysis are presented by age, U.S. region, and gender. The data in this report was collected at the end of March 2021.

The supporting data and figures in this report can be found in the accompanying file


The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).


  • Even though more people (38.4%) said they were not at all concerned with their utility’s ability to prevent long-term outages, some notable pockets of concern were noted.  Older respondents (those 55-65+) were more concerned, and those living in the South revealed a higher level of concern about prevention of long-term outages by their utility.
  • Although most respondents (75.5%) said they were unlikely to purchase a home power generator or solar power, differences emerged among those who were inclined to purchase them. Those who were in the 45-54 age group, as well as living in the Midwest, had the highest likelihood of purchasing a home power generator or solar power.
  • Only 17.9% of these respondents sought information about solar from their utility, but among the most likely to seek information were those who identify as male, residents of the Northeast, and those aged 35-44.






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