The utility industry has come a long way from looking at consumers as residential ratepayers. As utilities move towards building customer engagement and trust, how will data play a role? The proliferation of customer usage data from interval meters and other devices has enabled sophisticated analytics, but what these powerful tools cannot do is look inside the minds of individual customers who have privacy concerns when it comes to sharing data.

This webcast will dive into the details of:

• • The type of customer who loves to share personal details
  • Who is more protective of their privacy
  • How utilities and technology vendors can reassure customers while offering a more personalized experience