Though companies cited in this INFOgraphic make up the top ten, there is a considerable gap how all utilities engage customers online. As social media becomes a communication staple for all ages, utilities must recognize efforts online need to center around the changing perceptions, attitudes and behaviors of customers. It’s less about branding and more about “engaging” – from crisis management during blackouts to monitoring smart meter feedback; utilities need to embrace the 24/7 digital consumer.

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