John has a masters in Cultural /Writing Theory and is the author of More Than Promote - A Monkey Wrencher's Guide to Authentic Marketing, and EcoHegemony: Sustainability’s Influence on Pop-cultures Or Vice Versa.
He launched The SOAP Group in 2003 and has consulted with Fortune 10 companies on sustainability initiatives and curious problems.
SOAP is a specialized consultancy working at the intersection of culture and sustainability.
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