Roads? Where we’re going, we still need… roads. If imitation is the greatest form of flattery and competition breeds innovation, then a challenge is perhaps the highest level of respect. Some calling it an unjust fight, Sunny Madra, VP of Ford X, challenged Musk to a head to head test. As reported a few weeks ago, Tesla CEO Elon Musk agreed to redo the Cybertruck vs. Ford F-150 tug-of-war challenge after claims the first one wasn’t fair.


The Tesla Cybertruck is no Ford F-150 and the F-150 is no Cybertruck. I don’t particularly find this a battle between ICE vs EV, strength vs power (no pun intended), or looks — it’s not a one-up at all. It’s the most beautiful display of giving a damn about design and engineering that I’ve seen in a bit — which has been lacking in many industries — especially energy. Both sides care. Buyer priorities aside, whether you e-scooter to work or put your Hummer H1 into low gear in the HOV lane, this terrific discord benefits everyone.

Tesla CyberTruck withstanding sledge hammer.
Tesla CyberTruck withstanding sledge hammer.

I’ll take some steel unibody polygon-love coupled with off-road tires, throw in a charger, extended cab, and some bucket seats any day — as long as Bang & Olufsen is massaging my lobes. As Mr. Ford said, “If everyone is moving forward together, then success takes care of itself.”