Austin, TX – March 25, 2024 – Froliq, a leader in XR technology, in collaboration with Oracle Energy and Water, showcased a trailblazing augmented reality (AR) application at the Oracle Edge Conference in Austin, Texas, following its introduction at DistribuTECH in Orlando. This AR app, the first in the utility industry to launch on the new Apple Vision Pro, is a key component of Froliq’s comprehensive XR platform designed specifically for utilities.
Developed at the Oracle Industry Lab in Chicago, the application integrates Froliq’s state-of-the-art AR technology with Oracle’s DER management systems. It stands as a pioneering example of how AR can revolutionize the utility sector, offering transformative ways to visualize everything from power outages to advanced energy technologies on future grids.
Jason Rodriguez, CEO of Froliq, highlights the broader implications of this technology. “This app is just one facet of our extensive XR platform for utilities, demonstrating how AR can fundamentally alter the utility industry’s approach to managing complex energy systems and customer interactions.”
Mike Ballard, VP of Industry Strategy at Oracle Energy and Water, agrees, emphasizing the app’s role in enhancing utility operations and customer experiences during critical periods.
The utility industry’s embrace of XR technologies is transcending traditional boundaries, merging data visualization, creativity, and even elements of art to humanize and revolutionize energy management. This shift is not just about technological efficiency; it’s about crafting a more engaging, intuitive, and visually rich experience for both the workforce and customers.
XR in Utilities: The New Era of Creative Energy Management?
XR brings an unprecedented level of creativity to data interpretation, turning complex energy systems into accessible, interactive visual stories. This approach is invaluable for the next generation workforce, blending technical skills with artistic expression, and making the field more appealing to those who seek careers that combine tech with creativity.
Mark Ishac, Creative Lead at Froliq, shared, “It’s in the blend of creativity, tech, and a bit of chaos where XR truly transforms utilities. We’re not just broadening access; we’re completely reimagining energy together. By embracing data as art, we’re crafting an energy management experience that’s as engaging as it is insightful—and that’s a whole heck of fun.”
The introduction of devices like the Apple Vision Pro highlights this transformative journey, showcasing the utility industry’s role not only as a technological innovator but also as a cultivator of a more humanized approach to energy. This is a pivotal era where the convergence of data, art, and technology is making the utility sector an exciting, dynamic field for creative minds.
With this launch, Froliq and Oracle are ushering in a new era for utility management, focusing on enhancing user experiences and renewable energy strategies. The AR app marks the beginning of their joint efforts to develop a comprehensive platform for managing and visualizing utility operations.
For more details about Oracle Energy and Water’s suite of solutions, visit www.oracle.com/utilities.
About Froliq:
Froliq, at the forefront of VR and AR technology, partners with energy organizations such as Austin Energy, CPS Energy, SMUD, Exelon, and NYPA. Froliq is committed to advancing the next generation workforce through its XR platform, providing immersive training for first responders and innovative solutions for utility operations. Learn more at www.frlq.co/.
Contact:
Mark Ishac
Creative Lead 👾
mark.ishac@zpryme.com
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Residing in Austin, Zpryme is a research, media, and events agency with a focus on energy. Based on the creative direction of our associates Zpryme, produces influential research, Energy Thought Summit (ETS), and premium branding experiences that challenge the status quo.