According to a recent Zpryme survey of national consumer attitudes and expectations, 33.6% of the youngest age group (18-24) reported that they were likely to purchase an EV over the next 12 months. And of potentially greater importance to utilities, that same youngest group of respondents (18-24 years old) were the most likely (37.2%) to seek information from their utilities about EVs.

This finding highlights an emerging role of utilities as they transition from traditional power suppliers to energy service providers. Utilities, especially in deregulated markets where they hope to retain and gain customers, would be wise to up their game to keep pace on energy service offerings such as EV promotion to their youngest up-and-coming constituents.

To find out how to access the full report and review findings from the Zpryme’s March Consumer Electric Vehicle Benchmarking report, click here.