“Startup.” That word has a lot of baked-in connotation. One imagines an individual, or small group of individuals, having a “eureka!” moment where opportunity is found in a market and against all odds, a company and journey are started. But is the startup life as simple as that image?

In this special episode, we talk to four founders of energy-based startups and ask them the same set of questions Inside The Actor’s Studio-style: Kumar Parameswaran founder of Nirvanasoft, Natalie Goodman founder of Incentifind, George Koutitas founder of Gridmates, and a bonus fourth interview you’ll have to listen to the episode to find out.