The world today has gone mobile, and there is no turning back. The convergence of communication and computing capabilities in mobile devices is transforming customer experiences and expectations for nearly every service and function across virtually all industries.
This white paper explores the rationale behind mobile-first thinking, as well as the key decision factors that make native mobile apps, specifically, preferable to mobile websites when seeking to create tangible differentiation from competitors, especially in competitive markets.
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Residing in Austin, Zpryme is a research, media, and events agency with a focus on energy. Based on the creative direction of our associates Zpryme, produces influential research, Energy Thought Summit (ETS), and premium branding experiences that challenge the status quo.