The digital needs of customers are rapidly changing. How much urgency does the customer really drive for utilities to act regarding new technology investments and strategies?
This research explores customer perceptions, behaviors and attitudes regarding their relationships with energy, utilities, and the digital transformation—and utility reactions to these customer perspectives. Are customers and utilities truly aligned in their expectations? Where do they differ? And how much do customers truly drive digital transformation within utilities?
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Residing in Austin, Zpryme is a research, media, and events agency with a focus on energy. Based on the creative direction of our associates Zpryme, produces influential research, Energy Thought Summit (ETS), and premium branding experiences that challenge the status quo.