The purpose of this quarterly report is to assess consumer concerns about how companies or governments use customer data, and whether people oppose or support utilities sharing data to meet customers’ needs. The results of the analysis are presented by age, U.S. region, and gender. The data in this report were collected at the end of September 2021.

The supporting data and figures in this report can be found in the accompanying file


The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).


  • Concern about organizations using their data was strong (84.8%), with over half expressing a high level of concern (57.8%). The west had the largest group (61.8%) who rated a high concern level.
  • Overall, only 11.9% support having utilities share their data to expand services. Females were three times more supportive (18.8%) than males were (6.5%).
  • A comparison about data from the three quarters from March to September 2021 revealed that the levels of high concern ranged in the mid-50 percentage range (54.3% to 57.8%) across all three quarters, with the west still expressing the largest group of high concern (Jun, 60.2%; September, 61.8%). Support for data sharing has increased (June, 6.9%; September, 11.9%), with the highest support (32.7%) coming from those 18-24 in September.



Data (XLSX)



Graphs, Tables

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