Summary

The purpose of this monthly report is to track consumer interests in electric vehicles (EVs) and identify key insights based on age, U.S. region, and gender. This report further identifies major barriers facing consumers as it relates to their interest in purchasing an EV. Lastly, the data provides consumer perceptions about whether they view their utility as a key source of information for EVs. The data in this report was collected at the end of June 2022.

The supporting data and figures in this report can be found in the accompanying data file.

Source

The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).

Highlights

• Just 9.9% of the respondents said they were likely to buy an EV in the next 12 months. The surveys showed the most likely buyers were male, lived in the west, and were 25-34 years old.
• The top three biggest concerns about buying an EV were: too expensive (41.0%), vehicle range (15.1%), and don’t know enough about current EV models (12.3%).
• Only 11.3% of the respondents said that they would ask their utility for information about EVs.
• A review of findings from March 2021 to June 2022 revealed a one-month drop in likeliness of purchasing an EV from 11.1% (May 2022) to the current 9.9% (June 2022). The range of likely EV buyers is 7.9% (December 2021) to 15.2% (March 2021), so the current 9.9% is toward the bottom of that range. Being too expensive has remained the major concern over the past 16 months, but the percentages who have this concern has grown from 22.6% (March 2021) to be in the forty percentiles in three of the last four months. Those likely to ask their utility about EVs is still small (11.3%, June 2022), and at the lower end of the 16-month range of 20.9% (November 2021) to 9.4% (February 2022).