The purpose of this monthly report is to track consumer interests in electric vehicles (EVs) and identify key insights based on age, U.S. region, and gender. This report further identifies major barriers facing consumers as it relates to their interest in purchasing an EV. Lastly, the data provides consumer perceptions about whether they view their utility as a key source of information for EVs. The data in this report was collected at the end of July 2021.

The supporting data and figures in this report can be found in the accompanying data file.


The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).


  • Almost ten percent (9.7%) of the whole sample said they were likely to buy an EV in the next 12 months, with the western region having the largest group likely to buy (16.8%).
  • The top three concerns about buying an EV were: being too expensive (24.3%), vehicle range (17.0%), and not knowing enough about EV models (16.3%). Just 17.1% of the respondents said they were likely to ask their utility about EVs.
  • A review of findings from March to July 2021 revealed a slight decline from June to July (10.1% to 9.7%) in the likeliness to buy an EV, but a substantial decline from March to July (15.2% to 9.7%). Being too expensive is still the number one concern about buying an EV but the size of those saying this has remained in the mid twenty percentage range. About the same number would seek EV information from their utilities as last month (June, 17.2%; July, 17.1%).






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