Summary

The purpose of this monthly report is to track consumer interests in electric vehicles (EVs) and identify key insights based on age, U.S. region, and gender. This report further identifies major barriers facing consumers as it relates to their interest in purchasing an EV. Lastly, the data provides consumer perceptions about whether they view their utility as a key source of information for EVs. The data in this report was collected at the end of October 2021.

The supporting data and figures in this report can be found in the accompanying data file.

Source

The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).

Highlights

• There was 12.7% of these respondents who were likely to buy an EV over the next 12 months
• The top three concerns about buying an EV were: too expensive (28.3%), vehicle range (17.8%), and not knowing enough about current EV models (16.9%).
• Just over one fifth of this sample (20.9%) said they were likely to ask their utility about EVs.
• A review of findings from March to November 2021 revealed an increase over the past three months in those saying they were likely to buy an EV (from 11.3% in September to 12.7% in November). Being too expensive has been the biggest concern over the last nine months. But November’s survey showed the largest group (20.9%) of all nine months who said they were likely to seek EV information from their utility.