The purpose of this monthly report is to track consumer interests in electric vehicles (EVs) and identify key insights based on age, U.S. region, and gender. This report further identifies major barriers facing consumers as it relates to their interest in purchasing an EV. Lastly, the data provides consumer perceptions about whether they view their utility as a key source of information for EVs. The data in this report was collected at the end of December 2021.

The supporting data and figures in this report can be found in the accompanying data file.


The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).


  • Overall, only 7.9% said they were likely to buy an EV in the next 12 months. Those most likely to buy were males, living in the northeast, and 45-54 years old.
  • The top three major concerns about purchasing an EV were: too expensive (34.2%), not enough charging stations (15.8%), and vehicle range (15.1%). EV operability (range and charging stations) were the main concerns following the expensiveness of EVs.
  • There was a small group (9.7%) who said they were likely to ask their utility about EVs.
  • A review of findings from March to December 2021 revealed that December had the smallest group ever (7.9%) of those likely to buy an EV in the next 12 months. And correspondingly, being too expensive was the major concern with 34.2% of the respondents, the largest so responding over the 10-month span. A group of only 9.7% said they were likely to ask their utility about EVs, which is the smallest group over the past 10 months, and a drop from 20.9% in November.



Data (XLSX)

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