The purpose of this monthly report is to track consumer interests in electric vehicles (EVs) and identify key insights based on age, U.S. region, and gender. This report further identifies major barriers facing consumers as it relates to their interest in purchasing an EV. Lastly, the data provides consumer perceptions about whether they view their utility as a key source of information for EVs. The data in this report was collected at the end of April 2021.

The supporting data and figures in this report can be found in the accompanying data file.


The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).


  • When comparing March 2021 with April 2021 data, several notable differences were observed. The overall likeliness of purchasing an EV dropped from 15.2% to 11.7%, but the drop in likeliness to buy fell dramatically from 33.6% to 10.3% for those 18-24.  Being too expensive increased from 22.6% (March) to 31.5% (April) as the biggest concern about buying an EV.  Future months will help to determine whether these percentage swings are indicative of age groups, issues, current events, or anomalies.
  • Only 11.7% of the sample said they were likely to purchase an EV. More males (13.8%) were likely to buy than females (9.6%). Those living in the south and 35-44 had highest purchase likelihoods.
  • Slightly over 2/3 of the sample said they were unlikely to seek information about EVs from their utility, while the Western region had the biggest likeliness (21.1%) to seek information.






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