Summary
The purpose of this monthly report is to track consumer sentiment about the priority level utilities should be placing on climate change initiatives and clean energy program investments in wind, solar, and electric vehicles (EVs). The results of the analysis are presented by age, U.S. region, and gender. The data in this report was collected at the end of June 2021.
The supporting data and figures in this report can be found in the accompanying data file.
Source
The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).
Highlights
- Close to half of all respondents said a high priority should be placed by their utilities on climate change, as well as investing in renewable sources of energy (48.5% and 46.2%, respectively).
- The Western region had the largest percentages saying utilities should place a high priority on climate change (54.0%), and investing in renewable energy (55.9%).
- A review of findings from March-May when compared to June 2021 revealed a slight growing trend of placing a high priority on climate change by utilities (from March of 45.6% to June of 48.5%). Investing in renewables by utilities appears to be a high priority for respondents in the mid-forty percentage range for these four months (ranging from 43.7% to 48.5%), although no trend has emerged.
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Report (PDF), Data (XLSX)
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Residing in Austin, Zpryme is a research, media, and events agency with a focus on energy. Based on the creative direction of our associates Zpryme, produces influential research, Energy Thought Summit (ETS), and premium branding experiences that challenge the status quo.