Summary

The purpose of this monthly report is to track consumer sentiment about the priority level utilities should be placing on climate change initiatives and clean energy program investments in wind, solar, and electric vehicles (EVs). The results of the analysis are presented by age, U.S. region, and gender. The data in this report was collected at the end of November 2021.

The supporting data and figures in this report can be found in the accompanying data file.

Source

The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).

Highlights

• The proportion of respondents who said utilities should place a high priority on climate change (44.3%) was similar to the proportion who said utilities should place a high priority on investing in renewable energy sources (41.0%).
• More females than males said a high priority should be placed on climate change (49.8% versus 38.5%), as well as more females than males said a high priority should be placed on investing in renewables (43.6% versus 38.2%).
• A review of findings from March to November 2021 revealed the third month in a row that high priority about climate change has declined (from a high of 53.8% in August to 44.3% in November). The region with the most respondents saying a high priority for climate change should be placed by utilities has shifted from the west in October to the northeast in November. Those saying a high priority should be placed by utilities on investing in renewable energy declined from 46.9% in October to 41.0% in November, but still stayed in the forty-percentile range (as seen over all nine months).