The purpose of this monthly report is to track consumer sentiment about the priority level utilities should be placing on climate change initiatives and clean energy program investments in wind, solar, and electric vehicles (EVs). The results of the analysis are presented by age, U.S. region, and gender. The data in this report was collected at the end of March 2021.

The supporting data and figures in this report can be found in the accompanying data file.


The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).


  • Nearly half of the entire sample (45.6%) believed that their utility should place a high priority on climate change. Females were stronger (50.4%) than males (40.6%) in this belief about placing a high priority. Those in the Northeast had the highest number (55.3%) saying climate change should be a high priority for their utility.
  • The largest group of respondents (45.5%) said their utility should place a high priority on investing in clean energy programs (wind, solar, EVs, etc.). Northeast residents were most strident (59.2%) in reporting that high priority should be placed on clean energy programs. Younger people, 35-44 and 18-24, had more people saying high priority should be placed on clean energy programs by their utilities (51.9% and 50.5%, respectively).






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