Summary

The purpose of this monthly report is to track consumer concerns with their utility in regard to preventing outages during severe weather events, consumer interest in home generation sources such as solar, energy storage, or generators, and consumer likelihood to seek information from their utility about solar solutions. The results of the analysis are presented by age, U.S. region, and gender. The data in this report was collected at the end of November 2021.

The supporting data and figures in this report can be found in the accompanying file

Source

The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).

Highlights

• There were 25.8% of the respondents who said they had a high level of concern with their utility about outages during storms.
• While 21.2% of the overall sample said they were likely to buy a DER, the northeast had the most respondents (36.3%) likely to purchase one.
• Just over a quarter (26.0%) said they were likely to ask their utility about solar power.
• A review of findings from March to November 2021 revealed a decrease in the level of high concern from all-time highs of 30.0% in both September and October to 25.8% in November. However, there was a substantial increase in respondents who said they were likely to buy a DER from 16.9% in October to an all-time high of 21.2% in November. Another jump in those saying they would ask their utilities about solar power was seen in November to a nine-month high of 26.0%.