Summary

The purpose of this quarterly report is to track consumer usage of digital payment apps such as Venmo and Cash App and to identify the top expenses consumers are paying with digital payment apps. The results of the analysis are presented by age, U.S. region, and gender. The data in this report were collected at the end of June 2021.

The supporting data and figures in this report can be found in the accompanying file

Source

The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).

Highlights

  • By far, the top three payments were debit cards (31.6%), credit cards (30.2%), and cash (27.8%). Mobile apps were most often preferred in the South (8.9%), while checks were most preferred in the Midwest (5.9%).
  • Over half (53.4%) of the sample said they did not use mobile apps for purchases. However, those that did use mobile apps, most often used them to purchase food, drinks, and groceries (17.6%), utilities (10.8%), and rent (7.5%). The Midwest had the highest use of mobile apps (50.4%), as well as those 25-34 years old (62.9%).
  • A comparison between Q1 2021 and Q2 2021 revealed the same top three methods of paying for purchases. However, cash was most preferred by the west in Q1 (41.0%), but this shifted to the northeast in Q2 (33.0%). The age group that was the biggest user of mobile apps for purchases remained those in the 25-34 year group, but the percentage increased (56.5% in Q1 to 62.9% in Q2).

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Report (PDF), Data (XLSX)

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Graphs, Tables

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