Today’s consumers are very different from those of years ago and their interests, expectations, and interaction styles are changing. As modern utilities evolve, they’ll need to build rapport and create a trusted energy advisor status with their customers. Data can play a key role in utilities’ ability to build trust as well as help them be proactive in staying ahead of customer needs. What do utilities need to know about their digital strategy, improving customer engagement, and giving customers the information and services they value? This webinar will discuss:

• Utility strategies for leveraging new technologies to enhance consumer engagement
• Challenges and benefits of leveraging data for consumer engagement
• Real world examples and use cases of new technologies and approaches to engaging