The purpose of this quarterly report is to assess consumer concerns about how companies or governments use customer data, and whether people oppose or support utilities sharing data to meet customers’ needs. The results of the analysis are presented by age, U.S. region, and gender. The data in this report were collected at the end of June 2021.

The supporting data and figures in this report can be found in the accompanying file


The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).


  • Concern levels are strong about organizations using customers’ data, with over half (54.3%) exhibiting a high level of
    concern. Those in the West had the largest group (60.2%) expressing a high concern level.
  • A large majority (62.8%) oppose their utility sharing data to expand service offerings, with just 6.9% supporting such a
    practice. Interestingly, nearly twice as many males (9.3%) as females (4.8%) supported data sharing by their utilities.
  • A comparison between Q1 2021 with Q2 2021 revealed a slight increase in those saying they had no concern about
    organizations using their data (from 16.6% in Q1 to 19.5% in Q2) with a concurrent decrease in those exhibiting a high
    concern level (from 57.1% in Q1 to 54.3% in Q2).
  • Support for utilities sharing customer data declined (from 9.5% in Q1 to 6.9% in Q2).






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