The purpose of this monthly report is to track consumer concerns with their utility in regard to preventing outages during severe weather events, consumer interest in home generation sources such as solar, energy storage, or generators, and consumer likelihood to seek information from their utility about solar solutions. The results of the analysis are presented by age, U.S. region, and gender. The data in this report was collected at the end of June 2021.

The supporting data and figures in this report can be found in the accompanying file


The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).


  • Over a fourth of these respondents (27.9%) reported that they had high concern levels about long-term outages at their
    utilities, with the Western region having the largest group of high concern citizens (32.9%).
  • Overall, 15.4% reported that they were likely to purchase a DER (home power generator/solar), with slightly more
    (18.5%) saying they were likely to seek information about solar power from their utility.
  • A review of findings from March-May 2021 revealed high concern levels about long-term outages at utilities to be rising
    somewhat from May to June (increase of 4.3 percentage points).  The likelihood of purchasing a DER increased over
    March (13.6%), April (12.0%), and May (12.8%) to 15.4% in June 2021.  The likelihood of seeking solar information from
    utilities remained relatively stable (range of 17.9% to 19.1%).






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