The purpose of this monthly report is to track consumer interests in electric vehicles (EVs) and identify key insights based on age, U.S. region, and gender. This report further identifies major barriers facing consumers as it relates to their interest in purchasing an EV. Lastly, the data provides consumer perceptions about whether they view their utility as a key source of information for EVs. The data in this report was collected at the end of May 2021.

The supporting data and figures in this report can be found in the accompanying data file.


The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).


  • Just over 1/8 of respondents (12.6%) said they were likely to purchase an EV over the next 12 months, with males more likely (16.1%) than females (9.4%). Least likely to purchase an EV were those 18-24. More people (25.3%) said being too expensive was their biggest concern about buying an EV.
  • Only 15.6% of the sample said that they were likely to seek EV information from their utility.
  • A review of findings from March-April 2021 revealed the likeliness of purchasing an EV in a U-shaped distribution: March (15.2%), April (11.7%), May (12.6%). But the biggest concern about buying an EV was constant (being too expensive). People who were likely to seek information about EVs from their utility also followed a U-shaped distribution from March (17.1%) to April (13.1%) to May (15.6%).






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