The purpose of this monthly report is to track consumer concerns with their utility in regard to preventing outages during severe weather events, consumer interest in home generation sources such as solar, energy storage, or generators, and consumer likelihood to seek information from their utility about solar solutions. The results of the analysis are presented by age, U.S. region, and gender. The data in this report was collected at the end of May 2021.

The supporting data and figures in this report can be found in the accompanying file


The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).


  • By far, the West expressed the most concern with their utility about storm outages, as well as those 65+.
  • Overall, 12.8% of the respondents were likely to purchase a distributed energy resource (DER). Not surprisingly, those in the Western region had the largest group (19.0%) likely to buy a DER.
  • More people in the Northeast (25.9%) were likely to seek solar information from their utility than any other region.
  • A review of findings from March-April 2021 when compared to May 2021 showed high concern about storm outages staying relatively stable (ranging from 23.6% to 26.3%). Likeliness of purchasing a DER also had a small range (12.0% to 13.6%) of respondents. And a similar narrow range of those seeking solar information from their utility (17.9% to 19.1%) was observed.






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