The purpose of this monthly report is to track consumer sentiment about the priority level utilities should be placing on climate change initiatives and clean energy program investments in wind, solar, and electric vehicles (EVs). The results of the analysis are presented by age, U.S. region, and gender. The data in this report was collected at the end of December 2021.

The supporting data and figures in this report can be found in the accompanying data file.


The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).


  • Overall, 44.0% of the sample said utilities should place a high priority on climate change, with the western region having the biggest group (59.4%) supporting high priority.
  • Nearly the same percentage of respondents (44.6%) said their utility should place a high priority on investing in renewable energy sources, with the western region, again, having the biggest high priority rating (57.4%) for renewable energy investing.
  • A review of findings from March to December 2021 revealed the lowest high priority rating for climate change in December (44.0%) over the past 10 months, with the west having the biggest percentage of high priority ratings for six of the ten months (and the northeast for four of them). The percentage of high priority ratings increased from November (41.0%) to December (44.6%), but the forty-percentile range was noted across all ten months.



Data (XLSX)



Graphs, Tables

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