COVID drove utilities and energy retailers to accelerate their digital transformation initiatives and to deliver digital-first engagement for both customers and employees. Customers now demand low friction, digital first, omnichannel, and hybrid – virtual and human – experiences. The accelerating sustainable energy transition is driving a more sophisticated set of interactions with customers around energy use, carbon emissions, and cost. At the same time, utilities and energy companies are offering new products and services to customers for energy savings, EVs, solar, storage, and even new home and business services that cross energy, telecommunications, and insurance.  Join us as we sit down with NiSource’s Jenn Mesenbrink and Salesforce’s Kelly James to dive into the new ways utilities can build advisory relationships with their customers.