The purpose of this monthly report is to track consumer sentiment about the priority level utilities should be placing on climate change initiatives and clean energy program investments in wind, solar, and electric vehicles (EVs). The results of the analysis are presented by age, U.S. region, and gender. The data in this report was collected at the end of May 2021.

The supporting data and figures in this report can be found in the accompanying data file.


The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).


  • About the same proportion of both samples said that a high priority should be placed on climate change as well as a high priority on investing in renewable resources (45.3% and 46.1%, respectively).
  • The Southern region had the fewest saying that utilities should place a high priority on climate change and a high priority on investing in renewables (36.1% a and 42.2%, respectively).
  • A comparison of March 2021 and April 2021 data revealed one notable change: the reported priority at all rating scale levels for investing in renewable energy sources increased from 79.5% (March) to 96.1% (April) for the 18-24 year group.  However, placing a priority on climate change for utilities was relatively stable across the several groups for both months.






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