The purpose of this monthly report is to track consumer sentiment about the priority level utilities should be placing on climate change initiatives and clean energy program investments in wind, solar, and electric vehicles (EVs). The results of the analysis are presented by age, U.S. region, and gender. The data in this report was collected at the end of August 2021.

The supporting data and figures in this report can be found in the accompanying data file.


The data and graphics in this report are from Zpryme’s monthly and quarterly consumer benchmarking surveys. Data is based upon a nationally representative survey sample of 1,000 U.S. adults (margin of error: +/- 3.5%).


  • A majority of respondents (53.8%) said their utility should place a high priority on climate change, with more females (58.0%) than males (49.2%) opting for high priority.
  • Slightly fewer (48.5%) reported that their utility should place a high priority on investing in renewable energy, with two-thirds (66.0%) of the youngest age group saying a high priority should be placed.
  • The western region had the most of all regions saying a high priority should be placed on climate change (62.9%) and investing in renewable energy sources (57.2%).
  • A review of findings from March to August 2021 revealed a growing increase over six months in those saying a high priority should be placed by their utilities on climate change (March, 45.6%; August, 53.8%). The two coastal regions (northeast, west) continue to have the largest groups saying climate change should be a high priority. High priority for renewable energy sources has increased over the past four months (May, 43.7%; August, 48.5%).






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