According to a recent Zpryme survey of national consumer attitudes and expectations, nearly half of the 1,000-respondent sample (45.6%) believed that their utility should place a high priority on climate change initiatives. Females were stronger (50.4%) than males (40.6%) in this belief about the importance of utility action on climate change. Those in the Northeast had the highest number (55.3%) saying climate change should be a high priority for their utility.

Of significant importance to utilities, especially those in deregulated markets, the largest group of respondents (45.5%), said their utility should place a high priority on investing in clean energy programs (wind, solar, EVs, etc.). Younger people, 35-44 and 18-24, state that high priority should be placed on clean energy programs by their utilities (51.9% and 50.6%, respectively).

As climate change mandates filter down to utilities along with consumer demands for access to renewables accelerates, utilities should prepare for the coming sea change in energy generation.

To find out how to access the full report and review findings from the Zpryme’s Climate Change and Clean Energy Investment Benchmarking report, click here.